Have you given away lots of your personal information on social media? I certainly have! We know now the degree to which data collectors (and a whole lot of other potentially unsavoury people) can follow your movements travelling, your political leanings, who your kids and grandkids are and where they live, etc. etc. The revelations of the last few weeks has me really thinking about the benefits vs the risks of staying on FaceBook, LinkedIn, Snapchat, Pinterest. For many of us it's too late. What started out as a super easy, fun way to stay in touch has a decidedly dark side.
While I knew political parties were in their like dirty shirts - in the US, I was floored last night on the news when the it was revealed the volume of ads targeted at us here in Canada. Just yesterday it was reported on Global news that the Conservative party sent out 247 ads on social media- many attack ads. The Liberals 25 mostly about Trudeau and the NDP 4 about tax cheats. I'm not lauding any party. On another day the ad count numbers could be look quite different. And the ads are tailored to what you like or don't like on social media. That's only the more obvious tip of the iceberg. While I thought I knew my information was being used, this came as a shock to me. Like to think of myself as an independent thinker. Heck most of us would abhor thinking we are being constantly manipulated.
So does the upside of social media out weigh the dark side? Do we all delete some of our personal information in the hopes that some sort of regulation requires the social media machine to cease and desist? It is reported to take 90 days for your information to be deleted. 90 days. What else will happen while we wait? Or do we vote with our delete buttons?
What's the message you want to send?